Thursday, March 02, 2006 :::
Live: Google faces off with analysts - page 2 | CNET News.com: "Multiple dimensions to monetization. One is better end-user quality, from better algorithms. The second area is around user interface. Google has made subtle improvements. The third area is better advertiser effectiveness. For example: AdWords Power Editor. The fourth area is more inventory. The fifth area is geographic expansion. The sixth area is general flow of advertising dollars to the Internet as a medium. Online offers greater efficiency and measurability or accountability. People are spending about 13 percent of their time on the Internet but only 6 percent of ad dollars are being spent on the Net."
::: posted by Eugene at 7:50 PM
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